According to a survey conducted in March 2024, fandom in Japan was mostly directed at actual people. Around 77 percent of respondents who engaged in fandom activities (oshikatsu) supported real-life individuals, ranging from idols, actors, and actresses to historical figures. At the same time, over 18 percent engaged in fandom activities related to things and objects such as railways.
Oshikatsu, a combination of the words oshi (a favorite member of a band, sports team, etc.) and katsu (activity), describes activities aimed at supporting a favorite personality, character, or object.
Most popular subjects of current fan activities (oshikatsu) in Japan as of March 2024
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Neo Marketing. (June 3, 2024). Most popular subjects of current fan activities (oshikatsu) in Japan as of March 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1416618/japan-most-popular-fandom-activity-subjects/
Neo Marketing. "Most popular subjects of current fan activities (oshikatsu) in Japan as of March 2024." Chart. June 3, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1416618/japan-most-popular-fandom-activity-subjects/
Neo Marketing. (2024). Most popular subjects of current fan activities (oshikatsu) in Japan as of March 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1416618/japan-most-popular-fandom-activity-subjects/
Neo Marketing. "Most Popular Subjects of Current Fan Activities (Oshikatsu) in Japan as of March 2024." Statista, Statista Inc., 3 Jun 2024, https://www.statista.com/statistics/1416618/japan-most-popular-fandom-activity-subjects/
Neo Marketing, Most popular subjects of current fan activities (oshikatsu) in Japan as of March 2024 Statista, https://www.statista.com/statistics/1416618/japan-most-popular-fandom-activity-subjects/ (last visited December 22, 2024)
Most popular subjects of current fan activities (oshikatsu) in Japan as of March 2024 [Graph], Neo Marketing, June 3, 2024. [Online]. Available: https://www.statista.com/statistics/1416618/japan-most-popular-fandom-activity-subjects/
