Cart abandonment rate of skincare products worldwide 2024, by device

Published by
L. Yltävä,
Nov 25, 2024

When shopping for skincare products on the internet, consumers often have second thoughts, leaving an incomplete order. In the third quarter of 2024, it was most common among mobile shoppers to abandon their online basket, with a cart abandonment rate of 81 percent. In contrast, the cart abandonment rate for computers stood at 69 percent.

Percentage of baskets created that did not result in a completed order for skincare worldwide in 3rd quarter 2024, by device

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Release date

November 2024

Region

Worldwide

Survey time period

Q3 2024

Supplementary notes

The release date is the date of access.

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Topics

Skincare e-commerceCelebrity beauty brandsSephoraBeauty and personal care e-commerce in EuropeBeauty and personal care e-commerce in the United States
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