When shopping for skincare products on the internet, consumers often have second thoughts, leaving an incomplete order. In the first quarter of 2024, it was most common among mobile shoppers to abandon their online basket, with a cart abandonment rate of 86 percent. In contrast, the cart abandonment rate for computers stood at 81 percent.
Percentage of baskets created that did not result in a completed order for skincare worldwide in 1st quarter 2024, by device
Characteristic
Cart abandonment rate
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Salesforce Research. (April 10, 2024). Percentage of baskets created that did not result in a completed order for skincare worldwide in 1st quarter 2024, by device [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1416616/cart-abandonment-rate-worldwide-skincare/
Salesforce Research. "Percentage of baskets created that did not result in a completed order for skincare worldwide in 1st quarter 2024, by device." Chart. April 10, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1416616/cart-abandonment-rate-worldwide-skincare/
Salesforce Research. (2024). Percentage of baskets created that did not result in a completed order for skincare worldwide in 1st quarter 2024, by device. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1416616/cart-abandonment-rate-worldwide-skincare/
Salesforce Research. "Percentage of Baskets Created That Did Not Result in a Completed Order for Skincare Worldwide in 1st Quarter 2024, by Device." Statista, Statista Inc., 10 Apr 2024, https://www.statista.com/statistics/1416616/cart-abandonment-rate-worldwide-skincare/
Salesforce Research, Percentage of baskets created that did not result in a completed order for skincare worldwide in 1st quarter 2024, by device Statista, https://www.statista.com/statistics/1416616/cart-abandonment-rate-worldwide-skincare/ (last visited July 22, 2024)
Percentage of baskets created that did not result in a completed order for skincare worldwide in 1st quarter 2024, by device [Graph], Salesforce Research, April 10, 2024. [Online]. Available: https://www.statista.com/statistics/1416616/cart-abandonment-rate-worldwide-skincare/