In a 2024 survey, it was found that the majority of people in the United Kingdom watched ad-supported streaming content on televisions, cited by over half of respondents. By contrast, around 15 percent of consumers watched AVOD and FAST content on smartphones.
Share of consumers viewing ad-supported streaming content in the United Kingdom as of 2nd quarter 2024, by device
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TiVo. (October 28, 2024). Share of consumers viewing ad-supported streaming content in the United Kingdom as of 2nd quarter 2024, by device [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1416613/consumers-avod-fast-viewing-devices-uk/
TiVo. "Share of consumers viewing ad-supported streaming content in the United Kingdom as of 2nd quarter 2024, by device." Chart. October 28, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1416613/consumers-avod-fast-viewing-devices-uk/
TiVo. (2024). Share of consumers viewing ad-supported streaming content in the United Kingdom as of 2nd quarter 2024, by device. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1416613/consumers-avod-fast-viewing-devices-uk/
TiVo. "Share of Consumers Viewing Ad-supported Streaming Content in The United Kingdom as of 2nd Quarter 2024, by Device." Statista, Statista Inc., 28 Oct 2024, https://www.statista.com/statistics/1416613/consumers-avod-fast-viewing-devices-uk/
TiVo, Share of consumers viewing ad-supported streaming content in the United Kingdom as of 2nd quarter 2024, by device Statista, https://www.statista.com/statistics/1416613/consumers-avod-fast-viewing-devices-uk/ (last visited December 19, 2024)
Share of consumers viewing ad-supported streaming content in the United Kingdom as of 2nd quarter 2024, by device [Graph], TiVo, October 28, 2024. [Online]. Available: https://www.statista.com/statistics/1416613/consumers-avod-fast-viewing-devices-uk/
