Cart abandonment rate of makeup products worldwide 2024, by device

Published by
L. Yltävä,
Nov 20, 2024

When shopping for cosmetics products online, consumers often reconsider their planned purchase, pulling out of the transaction, and leaving an incomplete order. In the second third of 2024, around 56 percent of shopping carts created on computers worldwide did not end in a completed transaction, while it was most common among mobile shoppers at just over 80 percent.

Percentage of baskets created that did not result in a completed order for cosmetics worldwide in 3rd quarter 2024, by device

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Release date

November 2024

Region

Worldwide

Survey time period

Q3 2024

Supplementary notes

Data is based on 29 billion visits from one billion shoppers to 2,276 digital commerce sites in 61 countries.
The release date is the date of access.

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