Quarterly average online order value of beauty products 2022-2024

Published by
L. Yltävä,
Oct 2, 2024

In the third quarter of 2023 and the second quarter of 2024, the average online order value (AOV) of health and beauty products was at its highest worldwide at approximately 98.14 U.S. dollars. In the surveyed time period, the average order value was at its lowest during the fourth quarter of 2022 at just under 90 U.S. dollars.

Value of average online order (AOV) of health and beauty products from 2nd quarter 2022 to 2nd quarter 2024 (in U.S. dollars)

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Release date

October 2024

Region

Worldwide

Survey time period

Q2 2022 to Q2 2024

Supplementary notes

Data is based on 29 billion visits from 1 billion shoppers to 2,276 digital commerce sites in 61 countries.
Date of release is date of access.

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Market overview

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Leading players

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Online shopping

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Consumer behavior

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Topics

Beauty and personal care e-commerce in Latin AmericaLivestream commerceSocial commerce in Latin AmericaBeauty and personal care e-commerce in the United StatesBeauty and personal care e-commerce worldwide
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