Quarterly average online order value of skincare products 2022-2024

Published by
L. Yltävä,
Nov 20, 2024

Globally, the average online order value (AOV) of skincare products was at its highest in the second quarter of 2023 at approximately 84 U.S. dollars. In the surveyed time, the average order value was at its lowest during the second quarter of 2024 at roughly 73 U.S. dollars.

Value of average online order (AOV) of skincare products from 3rd quarter 2022 to 3rd quarter 2024 (in U.S. dollars)

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Release date

November 2024

Region

Worldwide

Survey time period

Q3 2022 to Q3 2024

Supplementary notes

The date of release is date of access.

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Topics

Skincare e-commerceCelebrity beauty brandsSephoraBeauty and personal care e-commerce in EuropeBeauty and personal care e-commerce in the United States
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