Most favored promotion strategies during online shopping events Taiwan 2022

Published by
Yihan Ma,
Dec 20, 2024
According to a survey among Taiwanese consumers in the fourth quarter of 2022, around 58 percent of respondents said they were attracted by free shipping when participating in online shopping events. Meanwhile, about 36 percent of respondents considered discount coupons attractive.

Most popular promotion strategies in online sales events in Taiwan as of 2022

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Release date

November 2022

Region

Taiwan

Survey time period

Q4 2022

Number of respondents

2,500 respondents

Method of interview

Online survey

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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