Quarterly average online order value of makeup products 2022-2024

Published by
L. Yltävä,
Nov 20, 2024

Globally, the average online order value (AOV) of cosmetic items was approximately 118.29 U.S. dollars in the third quarter of 2024. In the surveyed period, this was the highest value.

Value of average online order (AOV) of cosmetics products from 3rd quarter 2022 to 3rd quarter 2024 (in U.S. dollars)

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Release date

November 2024

Region

Worldwide

Survey time period

Q3 2022 to Q3 2024

Supplementary notes

Data is based on 29 billion visits from 1 billion shoppers to 2,276 digital commerce sites in 61 countries.
Date of release is date of access.

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Market overview

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Leading markets

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Leading players

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Online shopping

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Consumer behavior

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Cosmetics market in the United Kingdom (UK)Cosmetics industryCosmetics market in ItalyCosmetics market in EuropeBeauty and personal care market in Spain
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