In the fourth quarter of 2022, global online makeup shoppers spent more per visit on average than they did over any other quarter during the surveyed time period. That quarter, the average spend per single visit to an online makeup store amounted to 2.69 U.S. dollars. In the second quarter of 2023, the average amount spent per visit on cosmetics e-sites was only 1.91 dollars.
Average amount spent per-visit by online cosmetics shoppers worldwide from 2nd quarter 2021 to 2nd quarter 2023
(in U.S. dollars)
Characteristic
Average online spend in U.S. dollars
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Salesforce Research. (October 4, 2023). Average amount spent per-visit by online cosmetics shoppers worldwide from 2nd quarter 2021 to 2nd quarter 2023 (in U.S. dollars) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1416580/average-online-makeup-shopper-spend-worldwide/
Salesforce Research. "Average amount spent per-visit by online cosmetics shoppers worldwide from 2nd quarter 2021 to 2nd quarter 2023 (in U.S. dollars)." Chart. October 4, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1416580/average-online-makeup-shopper-spend-worldwide/
Salesforce Research. (2023). Average amount spent per-visit by online cosmetics shoppers worldwide from 2nd quarter 2021 to 2nd quarter 2023 (in U.S. dollars). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1416580/average-online-makeup-shopper-spend-worldwide/
Salesforce Research. "Average Amount Spent Per-visit by Online Cosmetics Shoppers Worldwide from 2nd Quarter 2021 to 2nd Quarter 2023 (in U.S. Dollars)." Statista, Statista Inc., 4 Oct 2023, https://www.statista.com/statistics/1416580/average-online-makeup-shopper-spend-worldwide/
Salesforce Research, Average amount spent per-visit by online cosmetics shoppers worldwide from 2nd quarter 2021 to 2nd quarter 2023 (in U.S. dollars) Statista, https://www.statista.com/statistics/1416580/average-online-makeup-shopper-spend-worldwide/ (last visited August 25, 2024)
Average amount spent per-visit by online cosmetics shoppers worldwide from 2nd quarter 2021 to 2nd quarter 2023 (in U.S. dollars) [Graph], Salesforce Research, October 4, 2023. [Online]. Available: https://www.statista.com/statistics/1416580/average-online-makeup-shopper-spend-worldwide/