Quarterly average online shopper spend on makeup worldwide 2022-2024

Published by
L. Yltävä,
Nov 25, 2024

In the fourth quarter of 2022, global online makeup shoppers spent more per visit on average than they did over any other quarter during the surveyed time period. That quarter, the average spend per single visit to an online makeup store amounted to 2.73 U.S. dollars. In the third quarter of 2024, the average amount spent per visit on cosmetics e-sites was only 2.35 dollars.

Average amount spent per-visit by online cosmetics shoppers worldwide from 3rd quarter 2022 to 3rd quarter 2024 (in U.S. dollars)

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Release date

November 2024

Region

Worldwide

Survey time period

Q3 2022 to Q3 2024

Special properties

per-visit average amount spent by shoppers

Supplementary notes

Data is based on 29 billion visits from 1 billion shoppers to 2,276 digital commerce sites in 61 countries.
Date of release is date of access.

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