Ríkisútvarpið (RÚV) is Iceland's public-service broadcaster, supported by the government with subsidies of 5.1 billion Icelandic króna (2021) and additionally generating advertising revenue. Stripping the broadcaster of the possibility to generate such revenue has been widely discussed in Iceland. During a 2023 survey, 29 percent of responding marketing managers stated that they would transfer their current RÚV ad spend to Meta and Google/YouTube if the public broadcaster disappeared from the ad market.
Media which would profit from the disappearance of Ríkisútvarpið (RÚV) from the Icelandic advertising market according to advertisers as of April 2023
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Háskólinn á Bifröst. (May 30, 2023). Media which would profit from the disappearance of Ríkisútvarpið (RÚV) from the Icelandic advertising market according to advertisers as of April 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1416577/media-profit-remove-ruv-advertising-market-iceland/
Háskólinn á Bifröst. "Media which would profit from the disappearance of Ríkisútvarpið (RÚV) from the Icelandic advertising market according to advertisers as of April 2023." Chart. May 30, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1416577/media-profit-remove-ruv-advertising-market-iceland/
Háskólinn á Bifröst. (2023). Media which would profit from the disappearance of Ríkisútvarpið (RÚV) from the Icelandic advertising market according to advertisers as of April 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1416577/media-profit-remove-ruv-advertising-market-iceland/
Háskólinn á Bifröst. "Media Which Would Profit from The Disappearance of Ríkisútvarpið (RÚv) from The Icelandic Advertising Market According to Advertisers as of April 2023." Statista, Statista Inc., 30 May 2023, https://www.statista.com/statistics/1416577/media-profit-remove-ruv-advertising-market-iceland/
Háskólinn á Bifröst, Media which would profit from the disappearance of Ríkisútvarpið (RÚV) from the Icelandic advertising market according to advertisers as of April 2023 Statista, https://www.statista.com/statistics/1416577/media-profit-remove-ruv-advertising-market-iceland/ (last visited December 30, 2024)
Media which would profit from the disappearance of Ríkisútvarpið (RÚV) from the Icelandic advertising market according to advertisers as of April 2023 [Graph], Háskólinn á Bifröst, May 30, 2023. [Online]. Available: https://www.statista.com/statistics/1416577/media-profit-remove-ruv-advertising-market-iceland/
