During a global study among marketers published in September 2023, almost one-third (or 32 percent) of respondents reported including programmatic digital out-of-home (prDOOH) advertising in their media plans during the 18 months preceding the survey. Approximately 40 percent said they were likely to include it within the following 18 months.
Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans worldwide as of September 2023
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Share of respondents
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The source surveyed professionals working for advertisers and media agencies in Australia, France, Germany, Spain, the United Kingdom, and the United States. The number of respondents in each market amounted to 200.
The source does not specify the survey type or date.
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VIOOH. (September 8, 2023). Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans worldwide as of September 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1416532/marketers-prdooh-media-plans-worldwide/
VIOOH. "Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans worldwide as of September 2023." Chart. September 8, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1416532/marketers-prdooh-media-plans-worldwide/
VIOOH. (2023). Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans worldwide as of September 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1416532/marketers-prdooh-media-plans-worldwide/
VIOOH. "Percentage of Marketers Who Have Included or Intended to Include Programmatic Digital Out-of-home (Prdooh) Advertising in Their Media Plans Worldwide as of September 2023." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/1416532/marketers-prdooh-media-plans-worldwide/
VIOOH, Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans worldwide as of September 2023 Statista, https://www.statista.com/statistics/1416532/marketers-prdooh-media-plans-worldwide/ (last visited July 22, 2024)
Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans worldwide as of September 2023 [Graph], VIOOH, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/1416532/marketers-prdooh-media-plans-worldwide/