Viewing time share of sports content in the U.S. 2023-2024, by viewing source

Published by
Julia Stoll,
Nov 18, 2024

In the U.S., sports content is still the most popular on traditional TV, with around 70 percent of the viewing time happening via cable, satellite, and over-the-air TV in the second quarter of 2024. However, with more and more consumers opting for streaming options, the time spent watching sporting events on providers, such as Prime Video and ESPN+ is increasing.

Distribution of time spent viewing sports in the United States from 2nd quarter 2023 to 2nd quarter 2024, by viewing source

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Release date

September 2024

Region

United States

Survey time period

Q2 2023 to Q2 2024

Special properties

TV panel data

Supplementary notes

*Incl. vMVPDs and sports/news focused apps

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Statistics on " Sports streaming in the United States "

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Other statistics that may interest you Sports streaming in the United States

Overview

8

Platforms

8

Sports leagues and sporting events

8

Consumer behavior

8

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Topics

Sports streaming in the United StatesNational Football League (NFL)National Basketball Association (NBA)Major League Baseball (MLB)March Madness
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Access limited to Free Statistics. Premium Statistics are not included.
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