In a survey conducted in July 2023 among consumers in Australia regarding sustainable fashion purchasing habits, around 55 percent of Generation Z respondents stated they had purchased sustainable fashion products in the past. In contrast, just over a quarter of Baby Boomers surveyed indicated the same.
Share of consumers who have ever bought sustainable fashion items in Australia as of July 2023, by generation
weighted by age, gender, and region to be representative of all adults residing in Australia according to the latest Australian Bureau of Statistics (ABS) population estimates
Method of interview
Online survey
Supplementary notes
Survey question: Have you ever purchased a sustainable fashion product before?
Generational breakdown:
Gen Z (1997 - 2009)
Millennials (1981 - 1996)
Gen X (1965 - 1980)
Baby Boomers (1946 - 1964)
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YouGov. (September 22, 2023). Share of consumers who have ever bought sustainable fashion items in Australia as of July 2023, by generation [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1416433/australia-consumers-who-bought-sustainable-fashion-items-by-generation/
YouGov. "Share of consumers who have ever bought sustainable fashion items in Australia as of July 2023, by generation." Chart. September 22, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1416433/australia-consumers-who-bought-sustainable-fashion-items-by-generation/
YouGov. (2023). Share of consumers who have ever bought sustainable fashion items in Australia as of July 2023, by generation. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1416433/australia-consumers-who-bought-sustainable-fashion-items-by-generation/
YouGov. "Share of Consumers Who Have Ever Bought Sustainable Fashion Items in Australia as of July 2023, by Generation." Statista, Statista Inc., 22 Sep 2023, https://www.statista.com/statistics/1416433/australia-consumers-who-bought-sustainable-fashion-items-by-generation/
YouGov, Share of consumers who have ever bought sustainable fashion items in Australia as of July 2023, by generation Statista, https://www.statista.com/statistics/1416433/australia-consumers-who-bought-sustainable-fashion-items-by-generation/ (last visited December 03, 2024)
Share of consumers who have ever bought sustainable fashion items in Australia as of July 2023, by generation [Graph], YouGov, September 22, 2023. [Online]. Available: https://www.statista.com/statistics/1416433/australia-consumers-who-bought-sustainable-fashion-items-by-generation/
