The content that Gen Z consumers prefer to watch is the primary factor influencing their decisions to keep streaming subscriptions in the United States. In a 2023 survey, roughly three in four respondents aged 16 to 18 years expressed a strong preference for new releases to keep a video streaming subscription. The cost of the service was the second most important decision factor for 16 to-24-year-olds.
Important factors for Gen Z consumers in their decision to keep a video streaming subscription in the United States in 2023, by age
Characteristic
New content for me/offering first run/blockbuster releases
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SuperAwesome. (July 25, 2023). Important factors for Gen Z consumers in their decision to keep a video streaming subscription in the United States in 2023, by age [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1416351/factors-gen-z-keep-streaming-subscription-us-age/
SuperAwesome. "Important factors for Gen Z consumers in their decision to keep a video streaming subscription in the United States in 2023, by age." Chart. July 25, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1416351/factors-gen-z-keep-streaming-subscription-us-age/
SuperAwesome. (2023). Important factors for Gen Z consumers in their decision to keep a video streaming subscription in the United States in 2023, by age. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1416351/factors-gen-z-keep-streaming-subscription-us-age/
SuperAwesome. "Important Factors for Gen Z Consumers in Their Decision to Keep a Video Streaming Subscription in The United States in 2023, by Age." Statista, Statista Inc., 25 Jul 2023, https://www.statista.com/statistics/1416351/factors-gen-z-keep-streaming-subscription-us-age/
SuperAwesome, Important factors for Gen Z consumers in their decision to keep a video streaming subscription in the United States in 2023, by age Statista, https://www.statista.com/statistics/1416351/factors-gen-z-keep-streaming-subscription-us-age/ (last visited December 21, 2024)
Important factors for Gen Z consumers in their decision to keep a video streaming subscription in the United States in 2023, by age [Graph], SuperAwesome, July 25, 2023. [Online]. Available: https://www.statista.com/statistics/1416351/factors-gen-z-keep-streaming-subscription-us-age/
