Nubank demonstrated a generally positive trajectory in monthly average revenue per customer between 2021 and 2024, with significant growth and subsequent moderation. The company began with a monthly average revenue per customer of 5.6 U.S. dollars in the fourth quarter of 2021, steadily increasing to a peak of 15.8 U.S. dollars by the first quarter of 2023. This substantial growth reflected the company's ability to enhance customer value and monetization strategies during this period. However, 2024 saw a slight pullback in this metric, with revenue per active customer declining to 11 U.S. dollars by the third quarter. Despite this recent dip, the overall trend still represented a significant improvement from the 2021 baseline, showcasing Nubank's continued ability to generate more revenue from each customer over time.
Monthly average revenue per active customer of Nubank from 4th quarter 2021 to 3rd quarter 2024
(in U.S. dollars)
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Nubank. (November 12, 2024). Monthly average revenue per active customer of Nubank from 4th quarter 2021 to 3rd quarter 2024 (in U.S. dollars) [Graph]. In Statista. Retrieved December 17, 2024, from https://www.statista.com/statistics/1416289/nubanks-monthly-average-revenue-per-active-customer-by-quarter/
Nubank. "Monthly average revenue per active customer of Nubank from 4th quarter 2021 to 3rd quarter 2024 (in U.S. dollars)." Chart. November 12, 2024. Statista. Accessed December 17, 2024. https://www.statista.com/statistics/1416289/nubanks-monthly-average-revenue-per-active-customer-by-quarter/
Nubank. (2024). Monthly average revenue per active customer of Nubank from 4th quarter 2021 to 3rd quarter 2024 (in U.S. dollars). Statista. Statista Inc.. Accessed: December 17, 2024. https://www.statista.com/statistics/1416289/nubanks-monthly-average-revenue-per-active-customer-by-quarter/
Nubank. "Monthly Average Revenue per Active Customer of Nubank from 4th Quarter 2021 to 3rd Quarter 2024 (in U.S. Dollars)." Statista, Statista Inc., 12 Nov 2024, https://www.statista.com/statistics/1416289/nubanks-monthly-average-revenue-per-active-customer-by-quarter/
Nubank, Monthly average revenue per active customer of Nubank from 4th quarter 2021 to 3rd quarter 2024 (in U.S. dollars) Statista, https://www.statista.com/statistics/1416289/nubanks-monthly-average-revenue-per-active-customer-by-quarter/ (last visited December 17, 2024)
Monthly average revenue per active customer of Nubank from 4th quarter 2021 to 3rd quarter 2024 (in U.S. dollars) [Graph], Nubank, November 12, 2024. [Online]. Available: https://www.statista.com/statistics/1416289/nubanks-monthly-average-revenue-per-active-customer-by-quarter/
