Usage of beauty and health online shops in Brazil 2024, by brand

Published by Statista Research Department, Nov 27, 2024

In 2024, when it came to usage of beauty and health online shops in Brazil, O Boticário was leading the way with 72 percent of respondents stating that they had used the brand in the past 12 months. Second was Natura, with 61 percent of people reporting using products from their website.

Beauty and health online shops usage in Brazil in 2024, by brand

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Sources

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Number of respondents

3,742 respondents

Age group

18-64 years

Special properties

respondents who know the individual brand

Supplementary notes

This question was phrased by the source as follows: "When it comes to beauty & health online shops, which of the following brands have you used in the past 12 months?"

Multiple answers were possible.

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Market overview

7

Category popularity

6

Brazil

6

Mexico

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Chile and Argentina

6

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Topics

Beauty and personal care e-commerce in Latin AmericaLivestream commerceSocial commerce in Latin AmericaBeauty and personal care e-commerce in the United StatesBeauty and personal care e-commerce worldwide
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