Quarterly conversion rates of health and beauty e-commerce worldwide 2022-2024

Published by
L. Yltävä,
Nov 25, 2024

Online shopping conversion rates for health and beauty products steadily decreased from the fourth quarter of 2022 to the first quarter of 2024. In the second quarter of 2024, the conversion rate was at 1.8 percent and then decreased again in the third quarter of 2024.

Conversion rate of online shopping for health and beauty worldwide from 3rd quarter 2022 to 3rd quarter 2024

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Release date

November 2024

Region

Worldwide

Survey time period

Q3 2022 to Q3 2024

Supplementary notes

Data is based on 29 billion visits from 1.5 billion shoppers to 2,276 digital commerce sites in 61 countries.

The release date is the date of access.

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Market overview

5

Leading markets

8

Leading players

5

Online shopping

7

Consumer behavior

8

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Topics

Beauty and personal care e-commerce worldwideCelebrity beauty brandsCVS HealthAlibaba GroupBeauty and personal care e-commerce in the United States
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