Quarterly conversion rates of health and beauty e-commerce worldwide 2022-2024

Published by
L. Yltävä,
Oct 11, 2024

Online shopping conversion rates for health and beauty products steadily decreased from the second quarter of 2022 to the second quarter of 2024. In the second quarter of 2022, the conversion rate was at 2.3 percent and then fell to 1.9 percent by the beginning of 2023. It remained steady until dropping to 1.7 percent for the first quarter of 2024.

Conversion rate of online shopping for health and beauty worldwide from 2nd quarter 2022 to 2nd quarter 2024

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Release date

October 2024

Region

Worldwide

Survey time period

Q2 2022 to Q2 2024

Supplementary notes

Data is based on 29 billion visits from 1.5 billion shoppers to 2,276 digital commerce sites in 61 countries.

The release date is the date of access.

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Market overview

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Leading markets

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Leading players

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Online shopping

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Consumer behavior

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Topics

Beauty and personal care e-commerce worldwideCelebrity beauty brandsCVS HealthAlibaba GroupBeauty and personal care e-commerce in the United States
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