Quarterly conversion rates of health and beauty e-commerce worldwide 2021-2023
Online shopping conversion rates for health and beauty products steadily decreased from the fourth quarter of 2021 to the second quarter of 2023. In the last quarter of 2021, the conversion rate was at 2.5 percent and then fell to 2.2 percent halfway through 2022. It remained steady until dropping to 1.9 percent for the first two quarters of 2023.