Quarterly conversion rates of skincare e-commerce worldwide 2022-2024

Published by
L. Yltävä,
Nov 20, 2024

Worldwide, the conversion rate for skincare products online fluctuated from the third quarter of 2022 to the third quarter of 2024. In the fourth quarter of 2023, the conversion rate was at 3.3 percent and then decreased to 2.2 percent. 

Conversion rate of online shopping for skincare worldwide from 3rd quarter 2022 to 3rd quarter 2024

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Release date

November 2024

Region

Worldwide

Survey time period

Q3 2022 to Q3 2024

Supplementary notes

Data is based on 29 billion visits from 1.5 billion shoppers to 2,276 digital commerce sites in 61 countries.

The release date is the date of access.

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Online shopping

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Consumer behavior

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