Quarterly conversion rate of cosmetics e-commerce worldwide 2022-2024

Published by
L. Yltävä,
Nov 25, 2024

The global online shopping conversion rate for cosmetic products varied from the third quarter of 2022 to the third quarter of 2024. In the third quarter of 2022, the conversion rate was at 2.3 percent and then increased to 2.4 percent in the fourth quarter of 2022. It then rose to 3.3 percent in the fourth quarter of 2023 before dropping to 2.3 percent in the third quarter of 2024.

Conversion rate of online shopping for cosmetics worldwide from 3rd quarter 2022 to 3rd quarter 2024

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Release date

November 2024

Region

Worldwide

Survey time period

Q3 2022 to Q3 2024

Supplementary notes

Data is based on 29 billion visits from 1.5 billion shoppers to 2,276 digital commerce sites in 61 countries.

The release date is the date of access.

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Market overview

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Leading markets

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Leading players

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Online shopping

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Consumer behavior

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