Online luxury retail website visits and orders worldwide 2024, by device

Published by
L. Yltävä,
Oct 11, 2024

During the second quarter of 2024, smartphones generated the highest traffic share and order share for luxury apparel and handbag e-commerce sites worldwide. In this quarter, 79 percent of people visit luxury clothing stores on their phones, and roughly 81 percent visit luxury bag stores through mobile devices. Only about 19 percent of people visit luxury clothing websites using desktops, while around 18 percent visit luxury handbag websites using computers. 

Distribution of luxury apparel and handbags retail website visits and orders worldwide in 2nd quarter of 2024, by device

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Release date

October 2024

Region

Worldwide

Survey time period

Q2 2024

Supplementary notes

Data is based on 29 billion visits from one billion shoppers to 2,276 digital commerce sites in 61 countries.
The date of release is the date of access.

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