During the second quarter of 2023, smartphones generated both the highest traffic share as well as the highest order share in the online health and beauty industry worldwide. Over three-quarters of retail site visits were made via mobile devices, and around 67 percent of all online purchases from health and beauty e-commerce sites were made via smartphones. Around 22 percent of website traffic and a third of online orders were made using desktop computers.
Distribution of health and beauty retail website visits and orders worldwide in 2nd quarter of 2023, by device
Characteristic
Smartphone
Desktop
Tablet
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Salesforce Research. (September 29, 2023). Distribution of health and beauty retail website visits and orders worldwide in 2nd quarter of 2023, by device [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1416149/global-health-and-beauty-retail-traffic-and-order-share/
Salesforce Research. "Distribution of health and beauty retail website visits and orders worldwide in 2nd quarter of 2023, by device." Chart. September 29, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1416149/global-health-and-beauty-retail-traffic-and-order-share/
Salesforce Research. (2023). Distribution of health and beauty retail website visits and orders worldwide in 2nd quarter of 2023, by device. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1416149/global-health-and-beauty-retail-traffic-and-order-share/
Salesforce Research. "Distribution of Health and Beauty Retail Website Visits and Orders Worldwide in 2nd Quarter of 2023, by Device." Statista, Statista Inc., 29 Sep 2023, https://www.statista.com/statistics/1416149/global-health-and-beauty-retail-traffic-and-order-share/
Salesforce Research, Distribution of health and beauty retail website visits and orders worldwide in 2nd quarter of 2023, by device Statista, https://www.statista.com/statistics/1416149/global-health-and-beauty-retail-traffic-and-order-share/ (last visited August 25, 2024)
Distribution of health and beauty retail website visits and orders worldwide in 2nd quarter of 2023, by device [Graph], Salesforce Research, September 29, 2023. [Online]. Available: https://www.statista.com/statistics/1416149/global-health-and-beauty-retail-traffic-and-order-share/