Online health and beauty retail website visits and orders worldwide 2024, by device

Published by
L. Yltävä,
Oct 11, 2024

During the second quarter of 2024, smartphones generated both the highest traffic share and the highest order share in the online health and beauty industry worldwide. Over three-quarters of retail site visits were made via mobile devices, and around 67 percent of all online purchases from health and beauty e-commerce sites were made via smartphones. Around 19 percent of website traffic and a third of online orders were made using desktop computers.

Distribution of health and beauty retail website visits and orders worldwide in 2nd quarter of 2024, by device

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Release date

October 2024

Region

Worldwide

Survey time period

Q2 2024

Supplementary notes

Data is based on 29 billion visits from one billion shoppers to 2,276 digital commerce sites in 61 countries.
The date of release is the date of access.

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