In the third quarter of 2024, around 80 percent of visits to beauty and cosmetics retail websites were made on smartphones. Consumers worldwide also preferred to purchase via mobile devices. Approximately 54 percent of orders placed on beauty websites were made while shopping on mobile phones.
Distribution of traffic and order share of beauty and cosmetics e-commerce sites worldwide in 3rd quarter 2024, by device
Data is based on 29 billion visits from one billion shoppers to 2,276 digital commerce sites in 61 countries.
The date of release is the date of access.
Traffic share refers to the share of visits on each device. Order share refers to the share of orders placed on each device.
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Salesforce Research. (November 25, 2024). Distribution of traffic and order share of beauty and cosmetics e-commerce sites worldwide in 3rd quarter 2024, by device [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1416143/global-makeup-retail-traffic-order-share/
Salesforce Research. "Distribution of traffic and order share of beauty and cosmetics e-commerce sites worldwide in 3rd quarter 2024, by device." Chart. November 25, 2024. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1416143/global-makeup-retail-traffic-order-share/
Salesforce Research. (2024). Distribution of traffic and order share of beauty and cosmetics e-commerce sites worldwide in 3rd quarter 2024, by device. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1416143/global-makeup-retail-traffic-order-share/
Salesforce Research. "Distribution of Traffic and Order Share of Beauty and Cosmetics E-commerce Sites Worldwide in 3rd Quarter 2024, by Device." Statista, Statista Inc., 25 Nov 2024, https://www.statista.com/statistics/1416143/global-makeup-retail-traffic-order-share/
Salesforce Research, Distribution of traffic and order share of beauty and cosmetics e-commerce sites worldwide in 3rd quarter 2024, by device Statista, https://www.statista.com/statistics/1416143/global-makeup-retail-traffic-order-share/ (last visited January 08, 2025)
Distribution of traffic and order share of beauty and cosmetics e-commerce sites worldwide in 3rd quarter 2024, by device [Graph], Salesforce Research, November 25, 2024. [Online]. Available: https://www.statista.com/statistics/1416143/global-makeup-retail-traffic-order-share/
