In the second quarter of 2023, around 80 percent of visits to beauty and cosmetics retail websites were made on smartphones. Consumers worldwide also preferred to purchase via mobile devices. Approximately 76 percent of orders placed on beauty websites were made while shopping on mobile phones.
Distribution of traffic and order share of beauty and cosmetics e-commerce sites worldwide in 2nd quarter 2023, by device
Characteristic
Smartphone
Desktop
Tablet
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Data is based on 29 billion visits from one billion shoppers to 2,276 digital commerce sites in 61 countries.
The date of release is the date of access.
Traffic share refers to the share of visits on each device. Order share refers to the share of orders placed on each device.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Salesforce Research. (September 29, 2023). Distribution of traffic and order share of beauty and cosmetics e-commerce sites worldwide in 2nd quarter 2023, by device [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1416143/global-makeup-retail-traffic-order-share/
Salesforce Research. "Distribution of traffic and order share of beauty and cosmetics e-commerce sites worldwide in 2nd quarter 2023, by device." Chart. September 29, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1416143/global-makeup-retail-traffic-order-share/
Salesforce Research. (2023). Distribution of traffic and order share of beauty and cosmetics e-commerce sites worldwide in 2nd quarter 2023, by device. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1416143/global-makeup-retail-traffic-order-share/
Salesforce Research. "Distribution of Traffic and Order Share of Beauty and Cosmetics E-commerce Sites Worldwide in 2nd Quarter 2023, by Device." Statista, Statista Inc., 29 Sep 2023, https://www.statista.com/statistics/1416143/global-makeup-retail-traffic-order-share/
Salesforce Research, Distribution of traffic and order share of beauty and cosmetics e-commerce sites worldwide in 2nd quarter 2023, by device Statista, https://www.statista.com/statistics/1416143/global-makeup-retail-traffic-order-share/ (last visited August 25, 2024)
Distribution of traffic and order share of beauty and cosmetics e-commerce sites worldwide in 2nd quarter 2023, by device [Graph], Salesforce Research, September 29, 2023. [Online]. Available: https://www.statista.com/statistics/1416143/global-makeup-retail-traffic-order-share/