Share of U.S. respondents who consider themselves Taylor Swift fans in 2023, by age

According to the results of a survey conducted in the United States in October 2023, about 33 percent of respondents aged 30 to 44 years old stated that they considered themselves Taylor Swift fans. More than one in 10 survey respondents aged 65 years or older stated the same.

The phenomenon of Taylor Swift

Since her first album in 2006, Taylor Swift has managed to build a global brand around her music. According to an analysis from 2023, she officially became a billionaire after making approximately 370 million U.S. dollars through ticket sales and merchandise. Another main component of her income is the release and re-release of her music. However, 2023 seemed to be the year of Taylor Swift in other regards as well. Her Eras Tour, which she launched in March, grossed over one billion U.S. dollars, becoming the highest grossing tour of all time. Additionally, it is estimated that Swift even boosted the U.S. economy with her tour, by 5.7 billion U.S. dollar Yet, she did not stop there, turning her tour into a concert film, which quickly became the most successful concert film in history. By the end of the year, she was Spotify’s most streamed artist globally and subsequently Time Magazine named her “Person of the Year”.