Share of Amazon Prime subscribers by income in the U.S. 2024

Published by Daniela Coppola, Nov 9, 2024

In the United States, the Amazon Prime subscriber share varied depending on their income level in 2024. Amazon consumers that earned between 40,000 and 125,000 U.S. dollars a year were the most likely to have a subscription, with more than 49 percent paying for the platform, a survey revealed.

Share of Amazon Prime subscribers in the United States in 2024, by income level

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Release date

August 2024

Region

United States

Survey time period

July 16 and 17, 2024

Number of respondents

8,272 respondents

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