Online sports and outdoor shop popularity U.S. 2023 | Statista

In 2023, when it came to popularity of sports and outdoor online shops in the United States, Nike was leading the way with 60 percent of respondents stating that they liked each brand. Second was adidas, with 56 percent of people reporting to like the online store.

Sports and outdoor online shops popularity in the United States in 2023, by brand

Characteristic	Share of respondents
Nike	60%
adidas	56%
Academy	49%
DICK's Sporting Goods	45%
Under Armour	44%
Columbia	42%
Reebok	37%
YETI	37%
Bass Pro Shops	35%
Foot Locker	35%
Finish Line	30%
REI	30%
Backcountry	30%
Champs Sports	29%
Eastbay	28%
lululemon	28%
Sportsman's Guide	26%
Fanatics	26%
MidwayUSA	23%
Moosejaw	17%
I do not like any of these brands	7%

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Release date

September 2023

More information

Region

United States

Survey time period

August 11 to September 15, 2023

Number of respondents

4,986 respondents

Age group

18 to 64 years

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "When it comes to sports & outdoor online shops, which of the following brands do you like?"

Multiple answers were possible.

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