Reasons the Silent Generation shops on Amazon in the United States 2022

Published by
Koen van Gelder,
Dec 10, 2024
In the United States, the silent generation gave insight onto why they shop on Amazon in 2022. The vast majority, more than 77 percent of respondents, stated that the price is the main reason they purchase on Amazon. Around a half of respondents admit that product appearance and quality is why they prefer to buy items on Amazon.

Reasons Silent Generation shoppers purchase on Amazon in the United States in 2022

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Release date

September 2023

Region

United States

Survey time period

July 13 to19, 2022

Number of respondents

2,014 Respondents*

Age group

18 years and older

Supplementary notes

Release date is the date of access.
Multiple answers were possible.

*Respondents consist of U.S. adults, ranging all ages and income levels, who have purchased items on Amazon within the last half year.

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