In a 2023 survey conducted among Australian consumers regarding sustainable fashion, about 55 percent of respondents from Generation Z claimed they are more likely to buy a fashion item with a sustainably-made label. In contrast, only 37 percent of Baby Boomers surveyed stated the same.
Share of consumers who are more likely to buy a fashion item with a sustainably-made label in Australia as of July 2023, by generation
weighted by age, gender, and region to be representative of all adults residing in Australia according to the latest Australian Bureau of Statistics (ABS) population estimates
Method of interview
Online survey
Supplementary notes
Survey question: To what extent would you be more or less likely to purchase a fashion item that is labelled as sustainable/sustainably-made?
Shows responses for much more likely and somewhat more likely only.
Generational breakdown:
Gen Z (1997 - 2009)
Millennials (1981 - 1996)
Gen X (1965 - 1980)
Baby Boomers (1946 - 1964)
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YouGov. (September 22, 2023). Share of consumers who are more likely to buy a fashion item with a sustainably-made label in Australia as of July 2023, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1416034/australia-consumer-likelihood-to-buy-items-with-a-sustainably-made-label-by-generation/
YouGov. "Share of consumers who are more likely to buy a fashion item with a sustainably-made label in Australia as of July 2023, by generation." Chart. September 22, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1416034/australia-consumer-likelihood-to-buy-items-with-a-sustainably-made-label-by-generation/
YouGov. (2023). Share of consumers who are more likely to buy a fashion item with a sustainably-made label in Australia as of July 2023, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1416034/australia-consumer-likelihood-to-buy-items-with-a-sustainably-made-label-by-generation/
YouGov. "Share of Consumers Who Are More Likely to Buy a Fashion Item with a Sustainably-made Label in Australia as of July 2023, by Generation." Statista, Statista Inc., 22 Sep 2023, https://www.statista.com/statistics/1416034/australia-consumer-likelihood-to-buy-items-with-a-sustainably-made-label-by-generation/
YouGov, Share of consumers who are more likely to buy a fashion item with a sustainably-made label in Australia as of July 2023, by generation Statista, https://www.statista.com/statistics/1416034/australia-consumer-likelihood-to-buy-items-with-a-sustainably-made-label-by-generation/ (last visited December 21, 2024)
Share of consumers who are more likely to buy a fashion item with a sustainably-made label in Australia as of July 2023, by generation [Graph], YouGov, September 22, 2023. [Online]. Available: https://www.statista.com/statistics/1416034/australia-consumer-likelihood-to-buy-items-with-a-sustainably-made-label-by-generation/
