In a 2023 survey conducted among Australian consumers regarding greenwashing and sustainable fashion, around a quarter of fashion shoppers surveyed said they would stop buying from a fashion brand if they were proven to be making false, misleading, or uncorroborated claims about the sustainability of their product. Nonetheless, 27 percent of respondents indicated they would continue purchasing from a fashion brand engaging in greenwashing, despite the company making their products appear more environmentally friendly than they really are.
Share of consumers who would stop buying from a fashion brand engaging in greenwashing in Australia as of July 2023
Characteristic
Share of respondents
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
weighted by age, gender, and region to be representative of all adults residing in Australia according to the latest Australian Bureau of Statistics (ABS) population estimates
Method of interview
Online survey
Supplementary notes
Survey question: Imagine that a fashion brand you commonly purchase from was found to have engaged in greenwashing. In what way, if at all, would this impact your future purchases with the brand?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov. (September 22, 2023). Share of consumers who would stop buying from a fashion brand engaging in greenwashing in Australia as of July 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1416005/australia-level-of-consumer-loyalty-to-fashion-brands-found-to-be-greenwashing/
YouGov. "Share of consumers who would stop buying from a fashion brand engaging in greenwashing in Australia as of July 2023 ." Chart. September 22, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1416005/australia-level-of-consumer-loyalty-to-fashion-brands-found-to-be-greenwashing/
YouGov. (2023). Share of consumers who would stop buying from a fashion brand engaging in greenwashing in Australia as of July 2023 . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1416005/australia-level-of-consumer-loyalty-to-fashion-brands-found-to-be-greenwashing/
YouGov. "Share of Consumers Who Would Stop Buying from a Fashion Brand Engaging in Greenwashing in Australia as of July 2023 ." Statista, Statista Inc., 22 Sep 2023, https://www.statista.com/statistics/1416005/australia-level-of-consumer-loyalty-to-fashion-brands-found-to-be-greenwashing/
YouGov, Share of consumers who would stop buying from a fashion brand engaging in greenwashing in Australia as of July 2023 Statista, https://www.statista.com/statistics/1416005/australia-level-of-consumer-loyalty-to-fashion-brands-found-to-be-greenwashing/ (last visited July 22, 2024)
Share of consumers who would stop buying from a fashion brand engaging in greenwashing in Australia as of July 2023 [Graph], YouGov, September 22, 2023. [Online]. Available: https://www.statista.com/statistics/1416005/australia-level-of-consumer-loyalty-to-fashion-brands-found-to-be-greenwashing/
