According to a survey conducted in July 2023 among consumers in Australia regarding sustainable fashion and greenwashing, only around nine percent of respondents said they felt that fashion brands were transparent about how sustainable and ethical their products are. Over 50 percent of those surveyed indicated that fashion brands, from their perspective, lacked transparency or were not at all forthcoming regarding their business sustainability and ethical practices.
Consumer perception of fashion brands' transparency regarding the sustainability and ethics of their products in Australia as of July 2023
weighted by age, gender, and region to be representative of all adults residing in Australia according to the latest Australian Bureau of Statistics (ABS) population estimates
Method of interview
Online survey
Supplementary notes
Survey question: To what extent, if at all, do you think fashion brands are transparent about how sustainable/ethical their practices or products are?
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YouGov. (September 22, 2023). Consumer perception of fashion brands' transparency regarding the sustainability and ethics of their products in Australia as of July 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1415984/australia-consumer-views-on-fashion-brand-transparency-on-sustainability-and-ethics/
YouGov. "Consumer perception of fashion brands' transparency regarding the sustainability and ethics of their products in Australia as of July 2023 ." Chart. September 22, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1415984/australia-consumer-views-on-fashion-brand-transparency-on-sustainability-and-ethics/
YouGov. (2023). Consumer perception of fashion brands' transparency regarding the sustainability and ethics of their products in Australia as of July 2023 . Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1415984/australia-consumer-views-on-fashion-brand-transparency-on-sustainability-and-ethics/
YouGov. "Consumer Perception of Fashion Brands' Transparency regarding The Sustainability and Ethics of Their Products in Australia as of July 2023 ." Statista, Statista Inc., 22 Sep 2023, https://www.statista.com/statistics/1415984/australia-consumer-views-on-fashion-brand-transparency-on-sustainability-and-ethics/
YouGov, Consumer perception of fashion brands' transparency regarding the sustainability and ethics of their products in Australia as of July 2023 Statista, https://www.statista.com/statistics/1415984/australia-consumer-views-on-fashion-brand-transparency-on-sustainability-and-ethics/ (last visited December 21, 2024)
Consumer perception of fashion brands' transparency regarding the sustainability and ethics of their products in Australia as of July 2023 [Graph], YouGov, September 22, 2023. [Online]. Available: https://www.statista.com/statistics/1415984/australia-consumer-views-on-fashion-brand-transparency-on-sustainability-and-ethics/
