In 2023, 57 percent of retailers surveyed worldwide reported having full capability to utilize customer data for personalized shopper engagement, approximately twice the figure from the previous year. Meanwhile, 37 percent indicated having moderate proficiency in using data for personalization, while the remaining six percent expressed having limited capabilities.
Perceived ability of retailers to use data for personalization worldwide in 2023
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Salesforce Research. (August 16, 2023). Perceived ability of retailers to use data for personalization worldwide in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1415978/global-retailers-ability-to-use-data-for-personalization/
Salesforce Research. "Perceived ability of retailers to use data for personalization worldwide in 2023." Chart. August 16, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1415978/global-retailers-ability-to-use-data-for-personalization/
Salesforce Research. (2023). Perceived ability of retailers to use data for personalization worldwide in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1415978/global-retailers-ability-to-use-data-for-personalization/
Salesforce Research. "Perceived Ability of Retailers to Use Data for Personalization Worldwide in 2023." Statista, Statista Inc., 16 Aug 2023, https://www.statista.com/statistics/1415978/global-retailers-ability-to-use-data-for-personalization/
Salesforce Research, Perceived ability of retailers to use data for personalization worldwide in 2023 Statista, https://www.statista.com/statistics/1415978/global-retailers-ability-to-use-data-for-personalization/ (last visited December 21, 2024)
Perceived ability of retailers to use data for personalization worldwide in 2023 [Graph], Salesforce Research, August 16, 2023. [Online]. Available: https://www.statista.com/statistics/1415978/global-retailers-ability-to-use-data-for-personalization/
