Retailers' perceived ability to use data for personalization worldwide 2023

Published by Statista Research Department, May 5, 2025
In 2023, 57 percent of retailers surveyed worldwide reported having full capability to utilize customer data for personalized shopper engagement, approximately twice the figure from the previous year. Meanwhile, 37 percent indicated having moderate proficiency in using data for personalization, while the remaining six percent expressed having limited capabilities.

Perceived ability of retailers to use data for personalization worldwide in 2023

CharacteristicShare of respondents
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Showing entries 1 to 3 (3 entries in total)
Statistic: Perceived ability of retailers to use data for personalization worldwide in 2023

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Release date

August 2023

Region

Worldwide

Survey time period

May 18 to June 21, 2023

Number of respondents

1,125 retail industry decision makers

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Statistics on " Personalization in e-commerce "

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Overview

4

Marketing and advertising

5

Company usage

5

Consumer perception

6

United States

6

Other regions

5

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Topics

Personalization in e-commerceE-commerce worldwideE-commerce advertising and marketingMarketing personalization worldwideE-commerce checkout behavior
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