A 2023 survey revealed that apparel and accessories ranked as the top category among U.S. consumers who prefer a personalized shopping experience, with 17 percent of respondents expressing this preference. Personal care came next, with 13 percent of those surveyed desiring greater personalization when purchasing beauty, electronics, and groceries, each mentioned by 12 percent of respondents.
Categories in which consumers would prefer to have a personalized shopping experience in the United States in 2023
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CI&T. (April 24, 2023). Categories in which consumers would prefer to have a personalized shopping experience in the United States in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1415952/categories-us-consumers-would-prefer-a-personalized-shopping-experience/
CI&T. "Categories in which consumers would prefer to have a personalized shopping experience in the United States in 2023." Chart. April 24, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1415952/categories-us-consumers-would-prefer-a-personalized-shopping-experience/
CI&T. (2023). Categories in which consumers would prefer to have a personalized shopping experience in the United States in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1415952/categories-us-consumers-would-prefer-a-personalized-shopping-experience/
CI&T. "Categories in Which Consumers Would Prefer to Have a Personalized Shopping Experience in The United States in 2023." Statista, Statista Inc., 24 Apr 2023, https://www.statista.com/statistics/1415952/categories-us-consumers-would-prefer-a-personalized-shopping-experience/
CI&T, Categories in which consumers would prefer to have a personalized shopping experience in the United States in 2023 Statista, https://www.statista.com/statistics/1415952/categories-us-consumers-would-prefer-a-personalized-shopping-experience/ (last visited December 21, 2024)
Categories in which consumers would prefer to have a personalized shopping experience in the United States in 2023 [Graph], CI&T, April 24, 2023. [Online]. Available: https://www.statista.com/statistics/1415952/categories-us-consumers-would-prefer-a-personalized-shopping-experience/
