Personalized perks for which consumers would share their data in the U.S. 2023
When queried about the personalized perks they would be willing to exchange their personal information for, 22 percent of responding U.S. consumers mentioned a product specifically designed for them, tailored to their exact preferences in terms of type, color, or style. Furthermore, 21 percent indicated their willingness to exchange personal data for an expedited and highly targeted search experience that aligns precisely with their needs.
