Beer brand market share Ireland 2022

Alcoholic Beer refers to fermented alcoholic beverages based on malt, with an alcohol content of more than 0.5% alcohol by volume (ABV). On average, beer has an alcohol content of around 5% ABV. Beers that have been mixed with soft drinks (ready-to-drink beer-mix beverages) and beers to which additional flavors have been added are also included.
The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (per liter), as well as sales channels. Additionally, it covers sales (at-home sales, out-of-home sales, and eCommerce sales) to private end customers (B2C).
The at-home market encompasses sales via supermarkets, hypermarkets, convenience stores, and similar channels. The out-of-home market encompasses sales to hotels, restaurants, catering companies, cafés, bars, and similar hospitality service establishments. The eCommerce share includes the sale of physical goods via digital channels. Online sales are also displayed in the eCommerce Alcoholic Drinks subsegment of Digital Market Insights. However, online sales that are attributable to the out-of-home consumption of alcoholic beverages are not included.
Different prices are considered for at-home and out-of-home consumption. The price per unit refers to liters as a base unit, and the average price is a combination of the at-home and out-of-home prices, which includes all sales and consumption taxes. Per capita figures refer to the whole population. Key players include Anheuser-Busch InBev (e.g., Beck's, Budweiser, and Corona), Heineken, Carlsberg, China Resources Snow Breweries, and Molson Coors.

All figures are estimates. A detailed methodology can be found in the Consumer Market Insights.