Taylor Swift made a surprise appearance at Arrowhead Stadium on Week 3 of the 2023 NFL season. The 12-time Grammy winner was in attendance to support Kansas City Chiefs tight end Travis Kelce, with whom she had been romantically linked. Swift's appearance at the game led to a growth in engagement of over 85 percent on posts on the Chiefs' Twitter page.
Growth in engagement of the Kansas City Chiefs social media pages following Taylor Swift's appearance at a game in September 2023
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Zoomph. (September 27, 2023). Growth in engagement of the Kansas City Chiefs social media pages following Taylor Swift's appearance at a game in September 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1415898/kansas-city-chiefs-social-media-taylor-swift/
Zoomph. "Growth in engagement of the Kansas City Chiefs social media pages following Taylor Swift's appearance at a game in September 2023 ." Chart. September 27, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1415898/kansas-city-chiefs-social-media-taylor-swift/
Zoomph. (2023). Growth in engagement of the Kansas City Chiefs social media pages following Taylor Swift's appearance at a game in September 2023 . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1415898/kansas-city-chiefs-social-media-taylor-swift/
Zoomph. "Growth in Engagement of The Kansas City Chiefs Social Media Pages following Taylor Swift's Appearance at a Game in September 2023 ." Statista, Statista Inc., 27 Sep 2023, https://www.statista.com/statistics/1415898/kansas-city-chiefs-social-media-taylor-swift/
Zoomph, Growth in engagement of the Kansas City Chiefs social media pages following Taylor Swift's appearance at a game in September 2023 Statista, https://www.statista.com/statistics/1415898/kansas-city-chiefs-social-media-taylor-swift/ (last visited December 22, 2024)
Growth in engagement of the Kansas City Chiefs social media pages following Taylor Swift's appearance at a game in September 2023 [Graph], Zoomph, September 27, 2023. [Online]. Available: https://www.statista.com/statistics/1415898/kansas-city-chiefs-social-media-taylor-swift/