Almost half of the high-earning customers in the United Kingdom were likely to change banks on the next possible occasion in 2023, according to Statista's Consumer Insights. Based on Statista's survey, 44 percent of the respondents with an annual income of at least 76,800 British pounds were either likely or very likely to change primary banks. Despite the high customer satisfaction with primary banks, only 34 percent of the high-income customers indicated that they were unlikely to change banks on the next possible occasion.
High-earning customers' willingness to change primary banks in the United Kingdom (UK) in 2023
bank account holders with annual income of at least 76,800 British pounds
Method of interview
Online survey
Supplementary notes
The question was phrased by the source as follows: "How likely are you going to change your primarily used bank on the next possible occasion? (single-pick)."
More information on the methodology can be found here.
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Statista. (February 16, 2024). High-earning customers' willingness to change primary banks in the United Kingdom (UK) in 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1415896/uk-high-income-customers-willingness-to-change-primary-banks/
Statista. "High-earning customers' willingness to change primary banks in the United Kingdom (UK) in 2023." Chart. February 16, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1415896/uk-high-income-customers-willingness-to-change-primary-banks/
Statista. (2024). High-earning customers' willingness to change primary banks in the United Kingdom (UK) in 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1415896/uk-high-income-customers-willingness-to-change-primary-banks/
Statista. "High-earning Customers' Willingness to Change Primary Banks in The United Kingdom (Uk) in 2023." Statista, Statista Inc., 16 Feb 2024, https://www.statista.com/statistics/1415896/uk-high-income-customers-willingness-to-change-primary-banks/
Statista, High-earning customers' willingness to change primary banks in the United Kingdom (UK) in 2023 Statista, https://www.statista.com/statistics/1415896/uk-high-income-customers-willingness-to-change-primary-banks/ (last visited December 23, 2024)
High-earning customers' willingness to change primary banks in the United Kingdom (UK) in 2023 [Graph], Statista, February 16, 2024. [Online]. Available: https://www.statista.com/statistics/1415896/uk-high-income-customers-willingness-to-change-primary-banks/
