In fiscal year 2023, the sales value of children-related products and services in Japan amounted to 10.7 trillion Japanese yen. The market is an aggregation of niche segments that target children aged 0 to 15 years and their parents. Various industries build the foundation of the Japanese market, including amusement and leisure, education, food manufacturing, fashion, personal care, and care services.
Baby care
Baby-related segments are primarily targeting parents to simplify the care responsibilities of infants and toddlers. Essential goods like hygiene and nutrition are the core products driven by leaders in the personal care and food manufacturing industries. As the emphasis on the importance of infants’ health and safety is rising, parents’ interest in natural products like organic baby food and sensitive skin care is growing.
Everything to spoil children’s hearts
The market targeting children from preschool age up to adolescence shows more opportunities for growth given the wider range of niche segments. Apart from basic consumer goods like clothing and food products, the leisure and educational segments are a major part of childhood in Japan. The leisure segment is centered around physical merchandise like toys, game consoles, and hobby goods. On the other hand, the educational segment is driven by services catering to parents’ desire to impart skills and knowledge at an early age. As such, educational businesses offering extracurricular education are at the core of children-related services, which are often made use of as soon as children reach preschool age.
Sales value of the children-related products and services in Japan from fiscal year 2018 to 2023 with a forecast for 2024
(in trillion Japanese yen)
Characteristic
Sales value in trillion Japanese yen
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fiscal year 2018 to 2023; the Japanese fiscal year starts on April 1 of each stated year and ends on March 31 of the following year
Special properties
sales at businesses and box-office revenue for movie sales at theaters
Supplementary notes
*Forecast.
The scope encompasses 37 categories of products and services in the domestic market summarized in the following six main categories: amusement and leisure, educational services and products, foods, children's apparel, commodities and services for children, and childcare services. Research objects were businesses that provide services and products for children. The market size is based on sales at businesses. In the case of movie sales at theaters, it was based on the box-office revenue.
100 Japanese yen equal 0.67 U.S. dollars or 0.62 euros as of August 2024. Values have been rounded.
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Yano Research. (July 30, 2024). Sales value of the children-related products and services in Japan from fiscal year 2018 to 2023 with a forecast for 2024 (in trillion Japanese yen) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1415858/japan-children-related-business-market/
Yano Research. "Sales value of the children-related products and services in Japan from fiscal year 2018 to 2023 with a forecast for 2024 (in trillion Japanese yen)." Chart. July 30, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1415858/japan-children-related-business-market/
Yano Research. (2024). Sales value of the children-related products and services in Japan from fiscal year 2018 to 2023 with a forecast for 2024 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1415858/japan-children-related-business-market/
Yano Research. "Sales Value of The Children-related Products and Services in Japan from Fiscal Year 2018 to 2023 with a Forecast for 2024 (in Trillion Japanese Yen)." Statista, Statista Inc., 30 Jul 2024, https://www.statista.com/statistics/1415858/japan-children-related-business-market/
Yano Research, Sales value of the children-related products and services in Japan from fiscal year 2018 to 2023 with a forecast for 2024 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/1415858/japan-children-related-business-market/ (last visited August 24, 2024)
Sales value of the children-related products and services in Japan from fiscal year 2018 to 2023 with a forecast for 2024 (in trillion Japanese yen) [Graph], Yano Research, July 30, 2024. [Online]. Available: https://www.statista.com/statistics/1415858/japan-children-related-business-market/