In 2023, around three-quarters of surveyed global customers expressed their expectation for improved personalization when sharing more personal data with businesses. Moreover, 73 percent indicated their anticipation of a more personalized experience as technology advances, and 64 percent expected the same when increasing their spending.
Circumstances under which customers expected better personalization worldwide in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Salesforce Research. (September 22, 2023). Circumstances under which customers expected better personalization worldwide in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1415837/customer-expectations-for-better-personalization-worldwide/
Salesforce Research. "Circumstances under which customers expected better personalization worldwide in 2023." Chart. September 22, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1415837/customer-expectations-for-better-personalization-worldwide/
Salesforce Research. (2023). Circumstances under which customers expected better personalization worldwide in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1415837/customer-expectations-for-better-personalization-worldwide/
Salesforce Research. "Circumstances under Which Customers Expected Better Personalization Worldwide in 2023." Statista, Statista Inc., 22 Sep 2023, https://www.statista.com/statistics/1415837/customer-expectations-for-better-personalization-worldwide/
Salesforce Research, Circumstances under which customers expected better personalization worldwide in 2023 Statista, https://www.statista.com/statistics/1415837/customer-expectations-for-better-personalization-worldwide/ (last visited December 22, 2024)
Circumstances under which customers expected better personalization worldwide in 2023 [Graph], Salesforce Research, September 22, 2023. [Online]. Available: https://www.statista.com/statistics/1415837/customer-expectations-for-better-personalization-worldwide/
