When asked how their company measured effectiveness in using artificial-intelligence-driven personalization, 47 percent of global business leaders identified data accuracy as the foremost criterion. Following closely behind were the speed of real-time data and customer retention or repeat purchases, each mentioned by 44 percent of the respondents. Subsequently, 42 percent identified time-saving for the business as another indicator of success.
Ways in which companies measure the success of using artificial intelligence (AI)-driven personalization worldwide 2023
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Ways in which companies measure the success of using artificial intelligence (AI)-driven personalization worldwide 2023
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Statista has been my savior on several occasions.
The site is easy to maneuver and the data is in a format that can
go right into a report or presentation.
Learn more about how Statista can support your business.
Twilio. (April 28, 2023). Ways in which companies measure the success of using artificial intelligence (AI)-driven personalization worldwide 2023 [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/1415821/success-measurement-in-using-ai-driven-personalization-worldwide-2023/
Twilio. "Ways in which companies measure the success of using artificial intelligence (AI)-driven personalization worldwide 2023." Chart. April 28, 2023. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/1415821/success-measurement-in-using-ai-driven-personalization-worldwide-2023/
Twilio. (2023). Ways in which companies measure the success of using artificial intelligence (AI)-driven personalization worldwide 2023. Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/1415821/success-measurement-in-using-ai-driven-personalization-worldwide-2023/
Twilio. "Ways in Which Companies Measure The Success of Using Artificial Intelligence (Ai)-driven Personalization Worldwide 2023." Statista, Statista Inc., 28 Apr 2023, https://www.statista.com/statistics/1415821/success-measurement-in-using-ai-driven-personalization-worldwide-2023/
Twilio, Ways in which companies measure the success of using artificial intelligence (AI)-driven personalization worldwide 2023 Statista, https://www.statista.com/statistics/1415821/success-measurement-in-using-ai-driven-personalization-worldwide-2023/ (last visited April 21, 2025)
Ways in which companies measure the success of using artificial intelligence (AI)-driven personalization worldwide 2023 [Graph], Twilio, April 28, 2023. [Online]. Available: https://www.statista.com/statistics/1415821/success-measurement-in-using-ai-driven-personalization-worldwide-2023/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.