Amount of money planned for influencer marketing in the GSA region 2023

Published by
Kasia Davies,
Dec 10, 2024
In 2023, around 27 percent of companies in Germany, Austria, and Switzerland had a budget of 10,000 to 50,000 euros to spend on influencer marketing according to experts. 19 percent had a budget of 100,001 to 250,000 euros.

How much budget do you plan for influencer marketing per year?

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Release date

May 2023

Region

Austria, Germany, Switzerland

Survey time period

April 4 to 25, 2023

Number of respondents

119 influencer marketing experts in the GSA region

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Topics

Influencer marketing worldwideSocial media advertising and marketing worldwideInstagram advertising and marketingContent marketingTikTok
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