In 2023, around 63 percent of companies in Germany, Austria, and Switzerland used between one and 10 influencers in marketing campaigns according to experts. Only three percent used more than 100.
How many influencers do you use on average per campaign?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IROIN. (May 8, 2023). How many influencers do you use on average per campaign? [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1415808/number-influencers-used-per-campaign-gsa-region/
IROIN. "How many influencers do you use on average per campaign?." Chart. May 8, 2023. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1415808/number-influencers-used-per-campaign-gsa-region/
IROIN. (2023). How many influencers do you use on average per campaign?. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1415808/number-influencers-used-per-campaign-gsa-region/
IROIN. "How Many Influencers Do You Use on Average per Campaign?." Statista, Statista Inc., 8 May 2023, https://www.statista.com/statistics/1415808/number-influencers-used-per-campaign-gsa-region/
IROIN, How many influencers do you use on average per campaign? Statista, https://www.statista.com/statistics/1415808/number-influencers-used-per-campaign-gsa-region/ (last visited January 04, 2025)
How many influencers do you use on average per campaign? [Graph], IROIN, May 8, 2023. [Online]. Available: https://www.statista.com/statistics/1415808/number-influencers-used-per-campaign-gsa-region/