Among the four brands of the Russian apparel retailer Melon Fashion Group, Sela, which targets female consumers with children, recorded the largest share of e-commerce in its revenue, at 45 percent in 2022. To compare, online sales occupied approximately one quarter of Befree's sales.
E-commerce share in revenue of Melon Fashion Group in 2022, by brand
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E-commerce share of revenue
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Melon Fashion Group. (July 3, 2023). E-commerce share in revenue of Melon Fashion Group in 2022, by brand [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1415803/melon-fashion-group-e-sales-share-by-brand/
Melon Fashion Group. "E-commerce share in revenue of Melon Fashion Group in 2022, by brand." Chart. July 3, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1415803/melon-fashion-group-e-sales-share-by-brand/
Melon Fashion Group. (2023). E-commerce share in revenue of Melon Fashion Group in 2022, by brand. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1415803/melon-fashion-group-e-sales-share-by-brand/
Melon Fashion Group. "E-commerce Share in Revenue of Melon Fashion Group in 2022, by Brand." Statista, Statista Inc., 3 Jul 2023, https://www.statista.com/statistics/1415803/melon-fashion-group-e-sales-share-by-brand/
Melon Fashion Group, E-commerce share in revenue of Melon Fashion Group in 2022, by brand Statista, https://www.statista.com/statistics/1415803/melon-fashion-group-e-sales-share-by-brand/ (last visited August 24, 2024)
E-commerce share in revenue of Melon Fashion Group in 2022, by brand [Graph], Melon Fashion Group, July 3, 2023. [Online]. Available: https://www.statista.com/statistics/1415803/melon-fashion-group-e-sales-share-by-brand/