![Tanushree Basuroy](https://cdn.statcdn.com/static/../CMS/contactperson/ERI2341_1715689877.png)
Media spend in sports in India 2023, by type
Media spend in sports across India amounted to about 75 billion Indian rupees in 2023. Even though television dominated spending that year, it was lower compared to 2022. Digital media spending had a significant growth, accounting for over 28 billion rupees that year.