Media spend in sports in India 2023, by type

Published by
Tanushree Basuroy,
Jul 1, 2024
Media spend in sports across India amounted to about 75 billion Indian rupees in 2023. Even though television dominated spending that year, it was lower compared to 2022. Digital media spending had a significant growth, accounting for over 28 billion rupees that year.

Media spend in Indian sports in 2023, by type of medium (in billion Indian rupees)

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Release date

March 2024

Region

India

Survey time period

2023

Supplementary notes

One Indian rupee is equal to 0.012 euros and 0.012 U.S. dollars as of May 2024.

Values have been rounded for clarity.

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