Nubank quarterly customer activity rate 2021-2024

Published by Statista Research Department, Dec 4, 2024

Nubank's customer activity rate data demonstrated a consistent pattern of engagement between the fourth quarter of 2021 and the third quarter of 2024. Starting at 76.3 percent in the fourth quarter of 2021, the activity rate steadily increased, reaching a peak of 88 percent in the fourth quarter of 2022. The activity rate dropped slightly in the first quarter of 2023 and remained at the same level in the following quarters.

Customer activity rate of Nubank from 4th quarter 2021 to 3rd quarter 2024

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Release date

November 2024

Region

Brazil

Survey time period

Q4 2021 to Q3 2024

Supplementary notes

Figures were collected from several publications. 

Activity rate is defined as monthly active customers divided by the total number of customers as of a specific date.

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