According to a March 2023 survey, 90 percent of the respondents in Hong Kong stated that they would quit purchasing a brand due to a lack of personalized customer experience (CX). Across the Asia-Pacific region, CX was least important for Australian respondents, with just over half of them viewing it as crucial for their continued engagement with a brand.
Likelihood of quitting a brand due to lacking customer experience (CX) personalization in the Asia-Pacific region in 2023, by country or territory
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Likelihood of quitting a brand due to lacking customer experience (CX) personalization in the Asia-Pacific region in 2023, by country or territory
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Twilio. (March 23, 2023). Likelihood of quitting a brand due to lacking customer experience (CX) personalization in the Asia-Pacific region in 2023, by country or territory [Graph]. In Statista. Retrieved April 18, 2025, from https://www.statista.com/statistics/1415502/apac-importance-of-personalized-customer-experience-by-country/
Twilio. "Likelihood of quitting a brand due to lacking customer experience (CX) personalization in the Asia-Pacific region in 2023, by country or territory." Chart. March 23, 2023. Statista. Accessed April 18, 2025. https://www.statista.com/statistics/1415502/apac-importance-of-personalized-customer-experience-by-country/
Twilio. (2023). Likelihood of quitting a brand due to lacking customer experience (CX) personalization in the Asia-Pacific region in 2023, by country or territory. Statista. Statista Inc.. Accessed: April 18, 2025. https://www.statista.com/statistics/1415502/apac-importance-of-personalized-customer-experience-by-country/
Twilio. "Likelihood of Quitting a Brand Due to Lacking Customer Experience (Cx) Personalization in The Asia-pacific Region in 2023, by Country or Territory." Statista, Statista Inc., 23 Mar 2023, https://www.statista.com/statistics/1415502/apac-importance-of-personalized-customer-experience-by-country/
Twilio, Likelihood of quitting a brand due to lacking customer experience (CX) personalization in the Asia-Pacific region in 2023, by country or territory Statista, https://www.statista.com/statistics/1415502/apac-importance-of-personalized-customer-experience-by-country/ (last visited April 18, 2025)
Likelihood of quitting a brand due to lacking customer experience (CX) personalization in the Asia-Pacific region in 2023, by country or territory [Graph], Twilio, March 23, 2023. [Online]. Available: https://www.statista.com/statistics/1415502/apac-importance-of-personalized-customer-experience-by-country/
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