Nubank experienced robust customer growth from the fourth quarter of 2021 to the second quarter of 2022, with growth rates ranging from 46 percent to almost 62 percent. However, the subsequent quarters showed a gradual decline in customer growth, falling to 28 percent in the second quarter of 2023. This trend suggests that Nubank initially attracted customers rapidly, possibly due to innovative offerings, but has faced challenges sustaining such high growth rates, likely due to increasing competition and market saturation.
Customer growth of Nubank from 4th quarter 2021 to 2nd quarter 2023
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Nubank. (August 15, 2023). Customer growth of Nubank from 4th quarter 2021 to 2nd quarter 2023 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1415308/nubank-customer-growth-quarterly/
Nubank. "Customer growth of Nubank from 4th quarter 2021 to 2nd quarter 2023." Chart. August 15, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1415308/nubank-customer-growth-quarterly/
Nubank. (2023). Customer growth of Nubank from 4th quarter 2021 to 2nd quarter 2023. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1415308/nubank-customer-growth-quarterly/
Nubank. "Customer Growth of Nubank from 4th Quarter 2021 to 2nd Quarter 2023." Statista, Statista Inc., 15 Aug 2023, https://www.statista.com/statistics/1415308/nubank-customer-growth-quarterly/
Nubank, Customer growth of Nubank from 4th quarter 2021 to 2nd quarter 2023 Statista, https://www.statista.com/statistics/1415308/nubank-customer-growth-quarterly/ (last visited July 27, 2024)
Customer growth of Nubank from 4th quarter 2021 to 2nd quarter 2023 [Graph], Nubank, August 15, 2023. [Online]. Available: https://www.statista.com/statistics/1415308/nubank-customer-growth-quarterly/