Annual growth of the OOH advertising in financial services industry Egypt 2021-2023
As of the first half of 2023, the annual growth of the financial services industry's out-of-home (OOH) advertising in Egypt grew significantly by six percent. Since 2021, the OOH advertising has been fluctuating notably due to the factors affecting the Egyptian economy. For instance, in 2021, the growth increased after the coronavirus (COVID-19) pandemic in 2020, while the decline in 2022 was due to inflation and the drop in value of the Egyptian pound.