According to a survey conducted in Japan in June 2023, 87 percent of the respondents had felt that a promotional posting of an influencer, entertainer, or aggregate account was suspicious. Almost two-thirds of the respondents stated to have thought so several times.
Share of people who ever thought that a promotional posting on social media was suspicious in Japan as of June 2023
*All respondents had previously stated that they had seen PR postings of influencers, entertainers, or aggregate accounts on social networking services.
Survey question: "Did you ever feel that the content of a PR posting was suspicious?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PR Times. (July 25, 2023). Share of people who ever thought that a promotional posting on social media was suspicious in Japan as of June 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1415299/japan-share-of-people-who-thought-that-a-pr-posting-on-social-media-was-suspicious/
PR Times. "Share of people who ever thought that a promotional posting on social media was suspicious in Japan as of June 2023." Chart. July 25, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1415299/japan-share-of-people-who-thought-that-a-pr-posting-on-social-media-was-suspicious/
PR Times. (2023). Share of people who ever thought that a promotional posting on social media was suspicious in Japan as of June 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1415299/japan-share-of-people-who-thought-that-a-pr-posting-on-social-media-was-suspicious/
PR Times. "Share of People Who Ever Thought That a Promotional Posting on Social Media Was Suspicious in Japan as of June 2023." Statista, Statista Inc., 25 Jul 2023, https://www.statista.com/statistics/1415299/japan-share-of-people-who-thought-that-a-pr-posting-on-social-media-was-suspicious/
PR Times, Share of people who ever thought that a promotional posting on social media was suspicious in Japan as of June 2023 Statista, https://www.statista.com/statistics/1415299/japan-share-of-people-who-thought-that-a-pr-posting-on-social-media-was-suspicious/ (last visited December 19, 2024)
Share of people who ever thought that a promotional posting on social media was suspicious in Japan as of June 2023 [Graph], PR Times, July 25, 2023. [Online]. Available: https://www.statista.com/statistics/1415299/japan-share-of-people-who-thought-that-a-pr-posting-on-social-media-was-suspicious/
