According to a survey conducted in Japan in June 2023, 87 percent of the respondents had felt that a promotional posting of an influencer, entertainer, or aggregate account was suspicious. Almost two-thirds of the respondents stated to have thought so several times.
Share of people who ever thought that a promotional posting on social media was suspicious in Japan as of June 2023
Characteristic
Share of respondents
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*All respondents had previously stated that they had seen PR postings of influencers, entertainers, or aggregate accounts on social networking services.
Survey question: "Did you ever feel that the content of a PR posting was suspicious?"
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PR Times. (July 25, 2023). Share of people who ever thought that a promotional posting on social media was suspicious in Japan as of June 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1415299/japan-share-of-people-who-thought-that-a-pr-posting-on-social-media-was-suspicious/
PR Times. "Share of people who ever thought that a promotional posting on social media was suspicious in Japan as of June 2023." Chart. July 25, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1415299/japan-share-of-people-who-thought-that-a-pr-posting-on-social-media-was-suspicious/
PR Times. (2023). Share of people who ever thought that a promotional posting on social media was suspicious in Japan as of June 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1415299/japan-share-of-people-who-thought-that-a-pr-posting-on-social-media-was-suspicious/
PR Times. "Share of People Who Ever Thought That a Promotional Posting on Social Media Was Suspicious in Japan as of June 2023." Statista, Statista Inc., 25 Jul 2023, https://www.statista.com/statistics/1415299/japan-share-of-people-who-thought-that-a-pr-posting-on-social-media-was-suspicious/
PR Times, Share of people who ever thought that a promotional posting on social media was suspicious in Japan as of June 2023 Statista, https://www.statista.com/statistics/1415299/japan-share-of-people-who-thought-that-a-pr-posting-on-social-media-was-suspicious/ (last visited July 22, 2024)
Share of people who ever thought that a promotional posting on social media was suspicious in Japan as of June 2023 [Graph], PR Times, July 25, 2023. [Online]. Available: https://www.statista.com/statistics/1415299/japan-share-of-people-who-thought-that-a-pr-posting-on-social-media-was-suspicious/