According to a recent survey conducted in May 2023, the vast majority of CTV households in the U.S. using Netflix, Disney+, and HBO Max streamed the subscription-based version. Netflix had the highest non ad-supported streaming rate at 83 percent. Meanwhile, the ad-supported plans of other platforms, such as Hulu, Peacock, and YouTube, were more popular than their subscription tiers.
Distribution of connected TV households streaming non-ad-supported and ad-supported content in the United States as of May 2023, by platform
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StreamTV Insider. (September 8, 2023). Distribution of connected TV households streaming non-ad-supported and ad-supported content in the United States as of May 2023, by platform [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1415292/ad-supported-content-platforms-ctv-us/
StreamTV Insider. "Distribution of connected TV households streaming non-ad-supported and ad-supported content in the United States as of May 2023, by platform." Chart. September 8, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1415292/ad-supported-content-platforms-ctv-us/
StreamTV Insider. (2023). Distribution of connected TV households streaming non-ad-supported and ad-supported content in the United States as of May 2023, by platform. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1415292/ad-supported-content-platforms-ctv-us/
StreamTV Insider. "Distribution of Connected Tv Households Streaming Non-ad-supported and Ad-supported Content in The United States as of May 2023, by Platform." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/1415292/ad-supported-content-platforms-ctv-us/
StreamTV Insider, Distribution of connected TV households streaming non-ad-supported and ad-supported content in the United States as of May 2023, by platform Statista, https://www.statista.com/statistics/1415292/ad-supported-content-platforms-ctv-us/ (last visited November 21, 2024)
Distribution of connected TV households streaming non-ad-supported and ad-supported content in the United States as of May 2023, by platform [Graph], StreamTV Insider, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/1415292/ad-supported-content-platforms-ctv-us/
