According to a recent survey conducted in May 2023, the vast majority of CTV households in the U.S. using Netflix, Disney+, and HBO Max streamed the subscription-based version. Netflix had the highest non ad-supported streaming rate at 83 percent. Meanwhile, the ad-supported plans of other platforms, such as Hulu, Peacock, and YouTube, were more popular than their subscription tiers.
Distribution of connected TV households streaming non-ad-supported and ad-supported content in the United States as of May 2023, by platform
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Distribution of connected TV households streaming non-ad-supported and ad-supported content in the United States as of May 2023, by platform
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
StreamTV Insider. (September 8, 2023). Distribution of connected TV households streaming non-ad-supported and ad-supported content in the United States as of May 2023, by platform [Graph]. In Statista. Retrieved April 08, 2025, from https://www.statista.com/statistics/1415292/ad-supported-content-platforms-ctv-us/
StreamTV Insider. "Distribution of connected TV households streaming non-ad-supported and ad-supported content in the United States as of May 2023, by platform." Chart. September 8, 2023. Statista. Accessed April 08, 2025. https://www.statista.com/statistics/1415292/ad-supported-content-platforms-ctv-us/
StreamTV Insider. (2023). Distribution of connected TV households streaming non-ad-supported and ad-supported content in the United States as of May 2023, by platform. Statista. Statista Inc.. Accessed: April 08, 2025. https://www.statista.com/statistics/1415292/ad-supported-content-platforms-ctv-us/
StreamTV Insider. "Distribution of Connected Tv Households Streaming Non-ad-supported and Ad-supported Content in The United States as of May 2023, by Platform." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/1415292/ad-supported-content-platforms-ctv-us/
StreamTV Insider, Distribution of connected TV households streaming non-ad-supported and ad-supported content in the United States as of May 2023, by platform Statista, https://www.statista.com/statistics/1415292/ad-supported-content-platforms-ctv-us/ (last visited April 08, 2025)
Distribution of connected TV households streaming non-ad-supported and ad-supported content in the United States as of May 2023, by platform [Graph], StreamTV Insider, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/1415292/ad-supported-content-platforms-ctv-us/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
