During a 2023 survey, 33 percent of responding adult consumers from the United States said they had taken notice of offers retailers posted on social media. The most mentioned form of communication in this context were branded emails, noticed by 35 percent of respondents.
Forms of brand communication used by retailers noticed by consumers in the United States as of February 2023
Characteristic
Share of respondents
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YouGov. (June 13, 2023). Forms of brand communication used by retailers noticed by consumers in the United States as of February 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1415255/marketing-channels-retailers-usa/
YouGov. "Forms of brand communication used by retailers noticed by consumers in the United States as of February 2023." Chart. June 13, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1415255/marketing-channels-retailers-usa/
YouGov. (2023). Forms of brand communication used by retailers noticed by consumers in the United States as of February 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1415255/marketing-channels-retailers-usa/
YouGov. "Forms of Brand Communication Used by Retailers Noticed by Consumers in The United States as of February 2023." Statista, Statista Inc., 13 Jun 2023, https://www.statista.com/statistics/1415255/marketing-channels-retailers-usa/
YouGov, Forms of brand communication used by retailers noticed by consumers in the United States as of February 2023 Statista, https://www.statista.com/statistics/1415255/marketing-channels-retailers-usa/ (last visited September 01, 2024)
Forms of brand communication used by retailers noticed by consumers in the United States as of February 2023 [Graph], YouGov, June 13, 2023. [Online]. Available: https://www.statista.com/statistics/1415255/marketing-channels-retailers-usa/