As of August 2023, half of radio listeners surveyed in Brazil reported recalling radio ads between programs and music. Approximately 27 percent said they remembered merchandising carried out by announcers during radio programs.
Most recalled radio advertising formats according to listeners in Brazil as of August 2023
Characteristic
Share of listeners
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among radio listeners in the metropolitan areas of Belo Horizonte, Campinas, Curitiba, Florianópolis, Fortaleza, Goiânia, Porto Alegre, Recife, Rio de Janeiro, Salvador, São Paulo, Vitória, and the Federal District
Supplementary notes
Multiple answers were possible.
The source does not specify the number or age of the respondents or the survey type.
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Kantar Ibope Media. (September 20, 2023). Most recalled radio advertising formats according to listeners in Brazil as of August 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1415253/most-recalled-radio-ad-formats-brazil/
Kantar Ibope Media. "Most recalled radio advertising formats according to listeners in Brazil as of August 2023." Chart. September 20, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1415253/most-recalled-radio-ad-formats-brazil/
Kantar Ibope Media. (2023). Most recalled radio advertising formats according to listeners in Brazil as of August 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1415253/most-recalled-radio-ad-formats-brazil/
Kantar Ibope Media. "Most Recalled Radio Advertising Formats According to Listeners in Brazil as of August 2023." Statista, Statista Inc., 20 Sep 2023, https://www.statista.com/statistics/1415253/most-recalled-radio-ad-formats-brazil/
Kantar Ibope Media, Most recalled radio advertising formats according to listeners in Brazil as of August 2023 Statista, https://www.statista.com/statistics/1415253/most-recalled-radio-ad-formats-brazil/ (last visited July 22, 2024)
Most recalled radio advertising formats according to listeners in Brazil as of August 2023 [Graph], Kantar Ibope Media, September 20, 2023. [Online]. Available: https://www.statista.com/statistics/1415253/most-recalled-radio-ad-formats-brazil/